Blue Web provides web design & marketing services for small to medium business.
While budgetary considerations are always top of mind, and certainly set the parameters for each project, there are a number of other services that are core to our recommendations:
Image Development
Many of our clients have already established a visual image for their business, many have not.
Blue Web can design a logo for your business that will easily integrate into all your marketing material, including your business card, stationery, signage and website. Alternatively, you may simply need a subtle redesign of your existing logo to ensure its 'web friendliness'.
Message Development & Distribution
Your written messages are as important as your visual design. Above all, there must be an emphasis on clarity and consistency. Blue Web has a strong background in message development and implementation and can write, distribute and evaluate the effectiveness of your press releases and other communication pieces.
Research
Market research need not cost the earth. Blue Web can advise on methods of cost effectively testing and measuring your target markets before and after a marketing campaign.
Web Design
The internet is the great equaliser. Your profile on the web can be as strong and effective as any competitor, small or large.
The design process starts with the big picture - your industry, your competition and the best strategic approach for your online presence.
This may be as simple as a brochure-style site, or as complex as a database-driven site designed for selling products or services online.
Once we have an understanding of your current - or desired - marketing messages and methods, and have agreed on a general look and feel for your project, we will provide you with a written 'blueprint ' for its development, along with associated costs. From this point we will involve and advise you at every stage of production, with online updates and reviews, through to the point of sign-off.
Web Development
One of the greatest benefits of a web site as a marketing tool is that it is open-ended and flexible. If you get the basics right at the start, your site can grow and change with your business at a relatively low cost.
Domain and Web Hosting
Your website needs a home and an address.
This means the employment of a web hosting service to "house" your site, and the purchase of a domain name - your unique web address.
The choice of hosting service, in particular, can be both confusing and unnecessarily expensive.
To ensure these steps are as painless as possible, we are happy to do the leg work for you. Blue Web can either set up a domain name and hosting service on your behalf, or provide recommendations and advice.
Web Marketing
There is a range of options for promoting your business through your website. Search engine optimisation, linkage programmes, newsletters, search engine marketing, advertising, public relations. Your options will be determined by your budget, however it's never to early to start planning.