Improve Your Search Engine Ranking with a Business Blog
“Blog” is an abbreviation for “web log”, a means of publishing first popularised by journalists, tech geeks and by teenagers. Today, “blogs” are increasingly in use by the business community and Fortune 500 companies as an effective, inexpensive way of promoting new ideas, products and messages.
There is, however, another major benefit of a blog for any business - large or small. Search directories and search engines such as Yahoo, Google Alta-Vista (and most of the others) crave fresh and new information that is frequently updated, and a well maintained blog provides exactly that.
The more search engines like Google find daily and updated content, the more often their search spiders will visit that business blog, resulting in high search engine rankings for a good part of your business blog-powered data.
Are blogs are passing trend? Not according the Google who bought blogging softwear pioneer, Blogger, In February of 2003.
If that's not enough to convince you, here are a few of the many benefits of creating and managing a business blog:
1. Higher search rankings on Google with no paid-submission
2. Other search engines will most likely position you higher too
3. Pay-per-click (PPC) is great but free marketing has infinite ROI
4. Create visibility with information by sharing with your customers
5. Fresh information appears on Google in only a few days, not weeks
6. Other business bloggers will point prospects towards you for free
Business blogs should, as with all your marketing activities, be viewed as an added, parallel solution to increase communications and ideas to your prospects and customers, while at the same time helping your web site achieve greater success with the search engines.
Be prepared to see a lot more developments in this area. Already the Internet is seeing a new wave of business blogging software and related applications claiming to propel your web site to the top of the search results. Be careful before choosing any such software. While some can be of help, as with anything that is new and “revolutionary”, careful analysis, due diligence and product evaluation is necessary before deciding on one final choice. We will continue to monitor this development closely and will keep you posted on our findings through this web site.
There is, however, another major benefit of a blog for any business - large or small. Search directories and search engines such as Yahoo, Google Alta-Vista (and most of the others) crave fresh and new information that is frequently updated, and a well maintained blog provides exactly that.
The more search engines like Google find daily and updated content, the more often their search spiders will visit that business blog, resulting in high search engine rankings for a good part of your business blog-powered data.
Are blogs are passing trend? Not according the Google who bought blogging softwear pioneer, Blogger, In February of 2003.
If that's not enough to convince you, here are a few of the many benefits of creating and managing a business blog:
1. Higher search rankings on Google with no paid-submission
2. Other search engines will most likely position you higher too
3. Pay-per-click (PPC) is great but free marketing has infinite ROI
4. Create visibility with information by sharing with your customers
5. Fresh information appears on Google in only a few days, not weeks
6. Other business bloggers will point prospects towards you for free
Business blogs should, as with all your marketing activities, be viewed as an added, parallel solution to increase communications and ideas to your prospects and customers, while at the same time helping your web site achieve greater success with the search engines.
Be prepared to see a lot more developments in this area. Already the Internet is seeing a new wave of business blogging software and related applications claiming to propel your web site to the top of the search results. Be careful before choosing any such software. While some can be of help, as with anything that is new and “revolutionary”, careful analysis, due diligence and product evaluation is necessary before deciding on one final choice. We will continue to monitor this development closely and will keep you posted on our findings through this web site.
