Web Marketing

Search engines have become a critical part of our everyday lives both online and offline (mobile). Consumers now start their research for information for products and services on major search engines, therefore it is critical to have your web site visible to them. Generally speaking, there are two distinct search engine placement methods:

1.SEO - Optimisation for natural (also called organic) listings, and
2.SEM - Paid search listings (eg Google adwords)

When combined, these services provide a comprehensive online strategy to achieve your business objectives of:

  • Generating Relevant traffic
  • Attracting qualified leads
  • Creating brand awareness
  • Reduced cost per acquisition

Why should a small business invest in search engine placement strategies?

Statistics have shown that over 90% of search engine users abandon their query if the first two result pages did not yield a result they feel is relevant to their search. Thus, getting listed on the first page of Search Engine Results Page (SERP) is no longer a luxury but a vital marketing strategy that any business – big or small - cannot survive without.

What can a good search engine placement strategy do for you?

The versatility of search is ideal for any company wishing to advertise their product or services. Search, unlike any other advertising medium, allows you to put your products or services in front of your prospects when they are looking for you. A recent survey conducted by the Interactive Advertising Bureau indicated B2C website leads were 62% more profitable compared to other media.

How does Blue Web Charge for its Search Marketing Services?

Effective SEO campaigns use an holistic methodology across the spectrum of online mediums and are best structured for particular market groups / niches. To make things simpler, we have structured our services by module. Each module can be employed independently, however is more effective when used as a part of an overall strategy that can be measured, reviewed and refined over time.

Details and costs for each of our five modules follow:

Module 1: Optimisation of Website Code

The coding of your website pages should be optimised to enable search engines to easily crawl through your site. If your site is built by Blue web, this module will be automatically included in the cost of your project. This module is also included free of charge with the purchase of any other module.

Includes:

  • Meta tags and meta descriptions need to reflect keywords
  • Semantic structure
  • Tabs using text instead of images
  • Home page SEO – title, meta description, meta keywords, headlines and text editing
  • Footer employing keywords / phrases
  • All images to use alt text
  • Validate the site current W3C standards

Cost: $500 (one-off fee) if applied to an existing site that has not been built by Blue Web.

Module 2: Keyword Research & Placement

Keywords and phrases are terms that people will use when conducting an online search. The use and distribution of the most appropriate keywords will significantly rank your site higher in search engines and can be used to bring targeted traffic.

Includes:

  • Grouping of main market categories / niches
  • Keyword Ranking Report for keyword list
  • Research and build a list of search terms unique to your business categories that can be strategically placed throughout your website and all related marketing material.
  • Identify online mediums/directories/search terms/key phrases that specifically reach these groups
  • Include keywords in website links
  • Create robots.text file and sitmap.xml file
  • Google, Yahoo and MSN Website Verification
  • Implementation of Google Analytics statistical reporting

Cost: One-off Payment: $990

Module 3: Building relationships with other sites
(link building)

Gaining links from high-ranking sites as well as a variety of websites greatly increases your website visibility and search engine success. Content that provides value to consumers will encourage this activity. This is an ongoing process that required regular review and revision.

Includes:

  • Create content that is valuable for targettin external audiences (eg write about something topical, challenge an industry opinion, writing about wellte of $-know people in target industries (in web news / blog etc)
  • Continually review external sites for relationship opportunities
  • Contact site owners and request a reciprocal promotion arrangement
  • Manage and monitor relationships
  • Track customer response and conversion resulting from relationships

Cost: Monthly fee based on an a hourly rate of $120

Module 4: Email, Newsletter & Social Media Campaigns

This module provides your business with a highly successful method of keeping customers updated, staying top-of-mind, building rapport and building your client database). It involves building targeted pages that can be distributed via customer lists using automated sales processes. The object is to duplicate the sales process as an online experience. And automate lead generation and closing sales (addition to traditional sales processes). Social media is growing collectively as one of the main sources of information on the Internet. There’s an opinion is people of gaining more unbiased information from individual sources offered by this type of online media.

Includes:

  • Creation of design templates for one or all mediums
  • Assistance with automated list creation and management
  • Assistance with message development and copywriting
  • Identification of most appropriate mediums
  • Distribution of content
  • Management of campaigns

Cost: Set-up fee: $500 Ongoing: Dependent on requirements

Module 5: Paid Advertising Campaigns

PPC (pay-per-click) advertising is the process of appearing within the "sponsored links" section of Google or other online sources. You can setup a text-based ad to appear anytime a user types in a specific keyword phrase. The best part is that you only pay when somebody actually clicks on your ad, which effectively means that you only pay for results. This process involves building paid link campaigns around targeted keywords. Like any advertising campaign, this is an ongoing process that must be closely monitored. Pay-per-click advertising works extremely well for clients who work in niche or specific markets.

Includes:

  • Creation of advertising around identified keywords
  • Identification of best online media sources (search engines, directories etc)
  • Recommendations for ad spend
  • Monitoring and management of ad campaigns
  • Conversion tracking

Cost: Blue Web charges 20% of the monthly advertising budget per month for the duration of a campaign.